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2018 August Seattle NACE Meeting

August 14, 2018
5:30 PM - 8:30 PM
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W Seattle
1112 4th Ave
Seattle, WA 98101
Venue website

Have you ever wanted to know why people buy your services vs. your competition?

Sasha will tell you that it's not money. Do you know what are they comparing and how are they comparing it? Do you know that today's client aligns you with their own thoughts, dreams, and personalities? Which is why injecting personality into your brand is paramount. But how do you drop the fear that you have of being different and actually be who YOU are, not another company touting blush toned events? Join us at the W Seattle where Sasha Souza will show you the steps you need to take to define who you are in a crowded market. 



Our Speaker


Sasha Souza

Celebrity wedding and event designer Sasha Souza is internationally recognized as a trendsetter, top innovator, and leader in the wedding and event industry. Owner of prominent event design company Sasha Souza Events since 1995, Souza is one of only a handful of wedding designers who have been named a Master Wedding Planner, the highest designation given by the Association of Bridal Consultants. Souza is the recipient of numerous awards including the Special Events Magazine Gala Award winner for “Best Dining Tabletop Design”, Event Solutions Magazine “Designer of the Year” and three ISES Westie Awards and was named by Modern Bride magazine as a “Top 25 Trendsetters” in the wedding design industry. She has served as an Event Solutions Advisory Board member and on the board of International Special Events Society’s Napa/Sonoma Chapter, and is a regular contributor to Bridal Guide magazine.

Souza has authored two event design books and a wedding design planner. Signature Sasha: Weddings and Celebrations to Inspire features images from many of Souza’s beautiful events and offers event inspiration, practical advice, design ideas, design-your-own suggestions and directions, color palettes, real wedding and celebration images, and other party tips for both the party throwing layman and event industry professionals. Souza’s first book, Signature Sasha:  Magnificent Weddings by Design, received the Gold Award for the 2011 Independent Publisher Book Awards and is a stunning, hard cover wedding design book featuring beautiful wedding design photography. A culmination of her many years as a top wedding designer, Signature Sasha:  Magnificent Weddings by Design provides brides, event planners, florists and event professionals with unique wedding design inspiration and was the first book of its kind to offer details on event design ranging from color couture, to floral, to creating inspiration boards, and much more. Her newest book is Signature Sasha: Wedding Design Planner which provides planners and brides-to-be with innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, on budget and well-informed through the entire wedding design planning process. It walks you through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more! 

In 2016, Souza launched the Consultancy for Creatives brand which helps creative event professionals take their business to their next level.  A mix of one-on-one coaching and mentoring and online DIY style Master Classes, Souza has created a new way of reaching the ever-expanding hospitality market & provides another level of professionalism to the industry.

Believing strongly in giving back, Souza was the Founding President of Wish Upon a Wedding, the only national wedding wish granting non-profit for couples facing terminal illness or other life altering circumstances, and served for 5 years as the Events Chair and Executive Committee Secretary of the Search Foundation which helps planners in the events industry who have faced catastrophic loss and illness.


Our Venue & Caterer


1112 4th Ave
Seattle, WA 98101
An urban retreat in the heart of downtown, W Seattle combines the energy of the city with the serenity of the Pacific Northwest. Recently refreshed and boasting updated accommodations, thoughtful amenities and scenic views of the city and Puget Sound, our luxury hotel is an inimitable travel destination in Seattle, WA.
Taking the music experience to the next level, W Hotels introduces the first W Sound Suite in North America, a private recording studio and creative space for artists to use whenever inspiration hits located on the 25th floor.
With a capacity for up to 15 people, this space includes a vocal booth, mixing equipment, and lounge area to host your next reception.

Come early and tour the new studio space - tours starting at 4:30

PARKING (charges apply)

Olympic Parking Garage- access on corner of 5th & Seneca


W Valet- access off of Seneca located in between 4th & 5th


The Menu

Cocktail Hour

Ahi poke tartar on sea salt chips

Vegetable & red curry lumpias

Kalua pork quesadillas with boursin cheese and pineapple relish



First Course:

Seared sockeye salmon
namasu watercress and miso vinaigrette


Second Course:

Slow cooked Kalbi short rib
soy braised potatoes, bean sprout salad

Fresh herb and white bean stew (vegan/vegetarian)
slow roasted king oyster mushrooms, pearl onions agrodolce



Passion fruit cheese cake 
vanilla anglaise


Our Sponsors

W Seattle

Fun Frames Photobooth

The Sweet Side Bakery

Creative Ice

Heritage Distilling Company

Rachelle Erickson Photography

Arthur Murray Dance Studios of Puget Sound

Grand Event Rentals

Howard Group

Capri Floral

Inquire at if interested in being a sponsor for this meeting.




$50.00 Seattle NACE Member
$40.00 Earlybird rate before August 10

$55.00 Additional Guest from Member's Office
$45.00 Earlybird rate before August 10

$70.00 Future Member Registration
$60.00 Earlybird rate before August 10

$1.00 Donation Prize Drawing