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2018 February Seattle NACE Meeting

February 13, 2018
5:30 PM - 8:30 PM
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Hotel Sorrento
900 Madison St
Seattle, WA 98104
Venue website

Color Psychology in Branding & Design

The color you choose sets the tone for the first impression of your company, your brand, and your event. In this session we will go through the emotions that specific colors evoke, learn tips on how to forecast what colors will be trending, and how to incorporate various shades and hues into your brand and your event. 

You will leave with an understanding of the various color meanings and invaluable tools to get the best response in your marketing efforts, and ultimately create a successful business brand or event. 


Our Speaker

Kate Patay, CPCE, Chief Strategy Officer of Patay Consulting is an international speaker & consultant, SEPA Advisor and Lecturer at The International School of Hospitality in Las Vegas. She’s been a recognized industry professional and influencer for nearly 20 years in many facets of special events, and has served on the boards of numerous industry organizations. She currently speaks for and coaches some of the top leaders and companies in our industry and beyond.

In 2015 she was honored with the coveted Pacesetter Award from the Events Industry Council (formerly the CIC) and an Esprit Award from ILEA for her work in the Green Sector of Events. In 2016 she received the Event Solutions Spotlight Award for Innovation and Special Events Magazine named her as one of the Top 20 Under 40. Smart Meetings named her as one of the Top Meeting Professionals of 2017 and she is consistently in the top ranks of #EventProfs in North America as ranked by Eventopedia.

Kate has also been nominated as Nevada’s Saleswoman of the Year, Citizen of the Year and 2017 20 Under 40, in addition to being honored as not only the Most Influential Person In Northern Nevada by the Top 100 Influencers, but as the “Person to Know” by the Reno Gazette Journal.

She is a frequent contributor and speaker for Smart Meetings, The Event Manager Blog, The National Association for Catering & Events, The Special Event, Catersource, The American Rental Association, Wedding International Professionals Association, The International Live Events Association, Meeting Professionals International, Wedding MBA, The Association of Bridal Consultants, The Event Planners Association and various other conferences, organizations and companies.


Our Venue

Hotel Sorrento
900 Madison St
Seattle, WA 98103
(206) 622-6400

Crown jewel of farthest, leftest corner of the country, Seattle has a long and fabled history of doing things its own way. Hotel Sorrento has been part of that history since the beginning (almost): When we opened our doors in 1909, our first guests were the anxious prospectors, cagey entrepreneurs and curious tourists who attended the Alaska-Yukon-Pacific Exposition, which was pretty much the first time anyone outside the Northwest had ever heard of Seattle. Intrepid men and women from near and far came to rest their heads in our guest rooms, celebrate their adventures in our sumptuous Fireside Room, and dance and dine at the Top o’ the Town, the city’s highest restaurant way up on the seventh floor. The Sorrento became Seattle’s original hub of hospitality, creativity and urban life.

Booking your meeting or private event at the Sorrento immediately sets it apart from the mundane: This is Seattle’s oldest boutique hotel, after all, and its history and architecture inspire creativity and unforgettable occasions. Our main-floor rooms are warm and intimate spaces, more country-home-in-the-city than generic commercial space, ideal for small meetings and corporate retreats. Our penthouse is the literal pinnacle of the Sorrento, a top-floor retreat with luxurious well-appointed furniture, rooftop deck and dramatic view of the city.

The Sorrento is located in First Hill, one of Seattle’s oldest neighborhoods. We’re adjacent downtown and the Washington State Convention Center and within walking distance to three hospitals and Seattle University. We can accommodate anywhere from five to 120 attendees with an attentive onsite catering and service staff. Let us know how we can help you plan your next meeting or event.


Vallet Parking for $10 (4 hours)

Optional off-site parking lots available nearby.


The Menu

Hors d’ Oeuvres

Wild Mushroom and Sundried Tomato Bruschetta
sautéed on display 

Beef Tartar
quail egg, goat horn peppers, capers, cornichons, crostini


Roasted Beats and Arugula
hazelnut vinaigrette, chevre, grapefruit


Roast Leg of Lamb
peperonade, sherry soaked raisins, roasted fingerlings


 Eggplant Cannelloni and Cacio e Pepe
Spinach and ricotta stuffed cannelloni, bucatini, butter, fresh cracked pepper, grana padano


Spumoni Cannoli
chocolate dipped cannoli shell, pistachio mouse, brandied cherries



Our Sponsors

Hotel Sorrento

Creative Coverings

Lobban Photography Inc.

Emmanuel del Casal

Adam's DJ Service

Pedersen's Rentals






$50.00 Seattle NACE Member
$40.00 Earlybird rate before February 9

$1.00 Donation Prize Drawing

$55.00 Additional Guest from Member's Office
$45.00 Earlybird rate before February 9

$70.00 Future Member Registration
$60.00 Earlybird rate before February 9