Address: 616 47th St. SE
Auburn, WA, 98092
What does your company do?
Absolute Music is a mobile DJ, lighting and coordination company. We also create slide shows, provide projector and screen if needed. But we really focus on making our clients have more fun than they thought they would.
How many years have you been in the event industry?
I have been in the music industry for more than 30 years. I founded Absolute Music in 1996.
What is an average day in your life like?
Each day brings new opportunities and challenges, and each event is unique. I learn about my client’s tastes and the vision they have for their event, and then try to create the perfect soundtrack and fun activities to make it unforgettable. I also search for new music to add to my music collection. That’s never going to stop!
Why should someone use or refer the services you offer?
I am a professional, and I represent myself that way. Each event is important to me. Attention to detail matters. I think that comes across in my interactions with my clients and other industry professionals. I want to make everyone happy with my service and that includes anyone who would refer me. Plus, I’m very good at what I do.
How did you become involved in the industry?
I was a resident DJ in a nightclub, and one of my regulars who I had become friends with, asked me to DJ her wedding. But before that, I had hosted many events in clubs. In addition to DJing, I acted as the MC for a lot of Lip Sync contests in the area. I recently worked with 3 local radio & TV personalities in an Emcee role for the grand opening of the new CarMax in Lynnwood. 2 of them went out of their way to compliment me on my work. That made me feel really good about what I do.
Why are you a member of NACE?
I know that we are stronger as an industry if we work together. The vast majority of the companies that are the backbone of the industry are small, entrepreneurial entities, so when we come together, we can share our knowledge and experience. We raise the bar. I believe in the power of face-to-face networking. Plus I’ve met some great people and made lasting friendships.
What have you learned, what would you like to learn through NACE?
I have learned so much about the inner-workings of the event industry and how hard the people involved in it work. The cool thing is that even though I might not be directly involved with flowers, food, or photography, I’ve gained a deeper appreciation of the professionals who are. I think overall, I’ve learned that being a part of an organization like NACE is extremely valuable, both professionally and personally.
Do you have any professional and personal role models?
I don’t really have role models per se. I try to hold myself to an extremely high standard and deliver the best experience I can every time. I guess if I had to pick one, Jimmy Buffet or Willie Nelson come pretty close. Both have been doing something that they (and their fans) love for a very long time. And they both seem really happy about it.
Do you have a career or industry tip that you would like to share?
Don’t phone it in. Give your best every time. Be innovative and open to new ideas. If a client has a vision that you might not understand or agree with, think of that as a challenge, and put your own spin on the concept. Over-deliver!
Do you have any stories, or anything additional you would like to share about your time with NACE?
I hope to go to the NACE Experience someday. I have had a glimpse of that kind of thing in Las Vegas a couple of times. If I could offer one suggestion, it would to be to have a golf tournament next year. Come on, let’s make it happen!