October NACE Meeting 2014


October NACE Meeting

Tuesday, October 14, 2014
5:30 to 8:30 p.m.

Cedarbrook Lodge

18525 36th Ave., South
Seattle, WA 98188

Click Here to Register!

Seattle NACE Proudly Presents …
Drum roll please …
 Alan Berg
Alan Berg




Certified Speaking Professional®

Program:  "Your Attitude for Success"
Come together for a joint meeting of the Seattle and Tacoma NACE Chapters in October.  Seattle NACE will be hosting a Chapter favorite, Alan Berg, for his return visit in 2014 in response to popular demand.  The topic:  "Your Attitude for Success:  Choose Your Attitude for a Better Perspective on Life and Work." 
What separates the successful businesses from the rest? It’s not ideas or money, it’s the attitude that they bring to the table, every day.  Do you have what it takes to succeed?   It’s there, inside of you.
There never seem to be enough hours in a day, so what can you do?  The good news is that there’s a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge.  Attend this session to recharge your inner power to reach greater heights, personally and professionally.  You’ll leave feeling empowered to take the actions necessary to move your business forward.
In this keynote session you’ll hear:
  • How to understand the power of your perspective
  • How your time is more in your control than you may believe
  • How you’re not alone in what you’re feeling
  • How you can use this power to succeed in business and in life
Venue:  Cedarbrook Lodge
 Cedarbrook Lodge
Our October Meeting finds us at the beautiful Cedarbrook Lodge.  For value, convenience and comfort, Cedarbrook Lodge is among the best lodging choices in the greater Seattle area. Located less than five minutes from SeaTac International Airport and situated on eighteen lush acres of natural restored wetlands, Cedarbrook reflects the ambiance of a discreet, quintessential Northwest hideaway.  Among Seattle airport hotels, you’ll find it unexpectedly amazing. Seriously!
Cedarbrook Lodge

Hors d'Oeuvres

Chef's Selection


Olive Oil Roasted Beets
Verjus Poached Apricots, Caramelized Fennel,
Sicilian Pistachios, Greek Yogurt


Painted Hills Beef Short Ribs
Willowood Farm Swiss Chard, Glazed Celeriac,
Black Truffle, Cascade Huckleberry Jus

~ Or ~

Potato Gnocchi with Butternut Squash
Foraged Mushrooms, Swiss Chard and Honey Poached Cranberry


Hazelnut Toffee Genoise
Honey Poached Cranberries, Espresso Crème


Cedarbrook Lodge
Rachelle Erickson Photography
JBK Weddings
Alexander Party Rentals
Wilridge Wines
Creative Ice

Adam's DJ Service


Alan Berg Sales and Marketing Workshop


Increase Your 2015 Sales Now

Wednesday, October 15, 2014
9:30 a.m. to 3:30 p.m.
Kaspars Catering and Events

19 West Harrison Street
Seattle, WA 98119


NACE Members

Click Here to Register Now!

Alan Berg, the Event Industry's only Certified Speaking Professional®, is back by popular demand for an all new Event Sales and Marketing Workshop!  If you were fortunate enough to be with us the last time Alan graced us with his expertise you will remember how he captured the attention of the members so thoroughly that you could have heard a pin drop while he held sway.  Is it any wonder why he was voted by members as the highest rated NACE speaker in the last five years?

Now here he is again and he has consented to dazzle us with yet another of his mind-blowing workshops!  It's so exciting that it's rather like finding one of Willy Wonka's golden tickets! This day-long workshop will offer sage advice to help you and your business get where you would like to be.  All of this savvy accompanied by a savory, expertly prepared lunch by the renowned Kaspars' chefs.

   Alan Berg

It’s the height of the new booking season and NACE wants to jump start your success with 3 topics that are sure to help you and your business:

Are You Too Busy to Be Successful?
Too often we find ourselves running around, busy all the time, but we’re either not productive, or worse, we’re just not making any money. Does that sound like you? Do you find yourself being a slave to email and social media, when you know your time is better spent building your business or with your family?
Find out how to get more done and focus on what’s important:
  • Learn how to shorten your to-do list and get more done
  • Find out if you’re making yourself busy
  • See how less is often more when it comes to your business
  • Get tips and ideas on how to be more proactive
4 Steps to More Sales – Mastering the Process
from an Inquiry to the Close
Whether you like it, love it, or hate it – selling your products or services is a critical aspect to running a successful business. In the wedding and events industry, you may face a variety of challenges in client consultation meetings, calls, and emails. These commonly include how to stand out among your competitors, successfully communicate your value, and the need to educate potential clients about your services. These challenges can be easily addressed by simply knowing the four simple steps to more sales.
Alan will apply proven sales tactics to improve your event business from how to leverage each lead, tips to close the deal quicker, and share the best answer to ‘how much?’ through strategic communication techniques that will connect with your clients.
Come to this session and hear the 4 steps:
  1. Get their attention
  2. Get the inquiry
  3. Get the appointment
  4. Get the sale
Can Your Business Survive Without Social Media?
Are you hearing that if you don’t dive into the deep end of the social media pool your business will wither and die? Did you leave your latest trade meeting or conference like a deer in headlights not knowing where to begin?
It seems that you can’t read your email or go to a conference without being bombarded with information about social media. But where do you start? Should you even bother? Are you feeling overwhelmed? Whether you’re a 20-something or 50-something, you can easily feel overwhelmed by the conflicting messages. As always, Alan is here to help!
What we’ll cover:
  • Do you need to have a social media strategy?
  • Can you attain your business goals without being on Facebook?
  • Is social media an all-or-nothing endeavor?
  • How you can have a presence on social media without it consuming too much of your time and resources?
Workshop Pricing

 *Early Bird* NACE Member Special  ("Churp!"):  $99
(Expires at 5:00 p.m. on 9/22/2014)


"Eeek!  I Slept In!":  $109
(Expires at 5:00 p.m. on 10/6/2014)


Regular Price:  $189

Transforming Moments Into Memories for 24 Years  Kaspars Special Events & Catering has been creating memories in Seattle, Bellevue and the Puget Sound area for nearly 25 years. Redefining impeccable service and customizable cuisine, Kaspars takes the time to make any event truly yours, whether you are entertaining a few guests or a few hundred.

Kaspars Seattle catering can accommodate a formal sit-down dinner, a banquet or a casual barbecue. The elements for success are the same. We proudly fashion each event to your taste, theme, budget and timeline. Kaspars offers full-service event catering and event planning for weddings, corporate events, galas, fundraisers, auctions, milestone birthdays, anniversaries, private parties, cooking classes and team building events. 

  Kaspars Seattle Catering
It's Kaspars … Need I say more?

Seattle NACE Members Speak Their Minds on Camera!

 October 2014 Seattle NACE
  "Eenie meenie, chili beanie,
the spirits are about to SPEAK!"
(Or … er … our Seattle NACE Members, anyway.)
Alan Berg
Invest in Yourself and Your Business!
What's that you say?  You've got actual, bona fide Seattle NACE member testimonials about Alan Berg's workshops?  Well, yes, indeed I do!  *She said, extremely pleased with herself and wearing a Cheshire Cat grin.*
 Cheshire Cat
If you've been sitting on the fence trying to decide if going to the Alan Berg Sales and Marketing Workshop is a worthwhile investment, listen to what members who attended in January have to say.  Then, take advantage of the "Eeek! I Slept In!" discount before it expires on Monday, 10/6.  If you do, you'll be (a) thrilled that you did, and (b) you won't be kicking yourself!
When you're finished watching, visit Alan's website so you can see exactly why your best move all year will be to attend this Sales and Marketing Workshop and "Increase Your 2015 Sales NOW!"
 You Know You Want to Attend, So Just Do It!

Alan … Who???

 October 2014 Seattle NACE
  Who IS this Alan Berg Guy?
 (And Why Should I Care?)
Alan Berg
Let me start out by saying that you should come to Alan's NACE Workshop on October 15th and find out!  However, for our purposes, Alan is the most highly rated speaker by NACE members in the last five years.  You loved him, so we have brought him back!  Do you still want to know about Alan's credentials?  If so, read on …
 About Alan Berg, CSP
With more than 25 years experience in sales, marketing and sales management, Alan Berg is the event industry’s only Certified Speaking Professional®, a designation earned by only the top 10% of speakers.  In addition to public speaking and consulting with entrepreneurs and local businesses, Alan is the author of the books “If Your Website Was an Employee, Would You Fire It?” and “Your Attitude for Success,” both now in their 2nd editions, as well as the mini-book “Don’t Paint the House.”

As the event industry’s only Certified Speaking Professional® Alan is in-demand both domestically and internationally.  He is also a member of the National Speaker’s Association, the premiere organization for professional speakers.

Alan speaks to thousands of entrepreneurs and local business professionals every year through webinars, live presentations, DVDs and Audio CDs.  For more information regarding his speaking, website review and consulting services, or to get a copy of his books, ebooks, Audio CDs and DVDs, visit Alan's website.


September NACE Meeting 2014

September NACE Meeting

Tuesday, September 9, 2014
Renaissance Hotel Seattle

515 Madison Street
Seattle, WA 98104



Dress for Success!

A Community Service Program

Check Your Bag at the Door
Join us as Seattle NACE presents a Community Service Program in September. Providing professional clothing and career development to help women reach economic empowerment,  Dress for Success Seattle (DFSS) is a YWCA-managed program that provides low-income women who are actively looking for a job with interview-appropriate clothing.  Their goal is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools they need thrive in work and in life.

Representing Dress for Success Seattle will be Director Jackie Smalley.

The Call to Action …
Seattle NACE members can help someone get on the road to Dressing for Success.  What you can do in September is to "Check Your Bag at the Door."  Please bring a new or gently used current-style handbag for donation and/or have your checkbooks handy.  Your donations will be gratefully accepted.
The Speaker and Her Topic …

Lisa Fischer

Lisa Fischer

  Lisa Fischer is a Wardrobe Stylist and Director of Training for the DRES System. In addition, Lisa is also an Instructor/Speaker for the Final Touch Finishing School, an international etiquette and protocol school.  At September NACE she will be speaking on the topic of "Presenting a Professional Image in a Creative Industry."

Lisa Fischer is a certified image professional whose drive and passion is to provide life skills to women of all ages, race and socio-economic status. "Whether we realize it or not, by way of our visual presentation, we give others permission how to treat us in various social situations both personally and professionally."  She also helps both men and women to increase their profitability by way of their visual appearance.

Serving and giving back to her community is a priority to Lisa.   She is currently a member of Business Professional Women (BPW) in Renton, Chair Person for the BPW Young Careerist, an active Board Member for the Miss Auburn Scholarship Pageant (Miss America) where she instructs contestants on their visual appearance, poise, self confidence and interview preparedness.
The Unveiling …
September NACE presents an unveiling at the luxurious Renaissance Hotel in downtown Seattle.  Join us as we explore the brand new Vista event space and Rview Lounge with panoramic views of Seattle.

This four diamond property has 553 guest rooms, 28,000 square feet of meeting space, with two ballrooms, unique top floor space featuring spectacular city views and many flexible rooms boasting with natural light.  Sip and Savor in Rview, on the 28th floor, while enjoying stunning Northwest scenery, or relax by the fire while surfing complimentary internet in our media lounge.  At Renaissance they believe that no matter where or why you travel, there is always something wonderfully new to be found.

Renaissance Hotel Seattle   Renaissance Logo
 A Room with a Vista …
 RView Lounge
 Vista Reception
 Renaissance Hotel Seattle
The Entertainment …
Carolena Matus

Carolena Matus

  For your listening pleasure, please welcome the Carolena Matus Group to the stage with a mixture of JaZz Standards and Latin JaZz.

Live, high quality music is fun and entertaining – as well as the perfect element to add that special touch of class and elegance to your event.   In the background of every great party are excellent musicians.  It’s not coincidence that both vocal and instrumental musicians are called “artists,” for the language with which they communicate stirs within us the intangible, touching our souls and lifting our hearts.

Hors d'Oeuvres

Spicy Tuna Spoon
Spicy Tuna, Wasabi Tobiko & Sriracha Mayo

Camembert Brulee
Port Townsend Camembert with a flamed Sugar Crust,
Honey Glaze and Raspberry garnish

Chicken & Waffle Panini
A Crispy Savory Waffle filled with Molasses Maple Glazed Chicken,
Beecher’s No Woman Cheese, Arugula, Fig Jam & Candied Bacon

Goat Cheese Pear & Fig Flatbread
Toasted Flatbread with Goat Cheese Cream, Briar Rose Goat Cheese Crumbles,
Washington Pears, Arugula, Dried Mission Figs & Balsamic Drizzle



Boston Bibb, Radicchio and Belgian Endive Salad
Crispy Pancetta, Marinated Red & Yellow Tomatoes,
Whole Grain Mustard Vinaigrette



Halibut with Spiced Cherry and Fig Chutney
Horseradish Cauliflower Puree, Roasted Carrot & Parsnip “steak fries”

~ OR ~

Roasted Mediterranean Vegetable and Polenta Stack
with Goat Cheese and Napoli Sauce


Trio of Crème Brulee
Chocolate, Washington Apple & Salted Caramel

Directions and Parking
There is on-site self-parking at a rate of $5.00 for this event. Please be sure to bring your parking ticket to the registration table to validate.
 From North of Seattle on I-5 South:
  • Take the Union Street Exit (165-B)
  • Turn left on 5th Avenue
  • Turn left on Marion Street
  • Turn left on 6th Avenue
  • Turn left on Madison Street
  • Turn left into the Renaissance parking garage (immediately past 6th Ave)
  • Take the lobby elevator to the 28th Floor
 From south of Seattle on I-5 North (coming from Sea-Tac Airport):
  • Take the Madison Street exit (also called Convention Place exit, 164-A)
  • Turn left onto Madison Street
  • Turn left into the Renaissance parking garage (immediately past 6th Ave)
  • Take the lobby elevator to the 28th Floor